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Former Victoria s Secret Model Bridget Malcolm Trashes New Inclusive Brand Strategy As Too Little, Too Late

In a message on the screen, Malcolm said it was her only show after being “rejected” by the company for the lingerie show in 2017. Bridget claimed she was rejected by the chief marketing officer at Victoria’s Secret at the time. She alleged that he said her “body did not look good enough.” “The sadness behind my eyes from the 2016 show breaks my heart,” she concluded. The company recently announced it would be phasing out its “Angels” marketing campaign made famous by supermodels like Gisele Bundchen, Heidi Klum and Alessandra Ambrosio. It also has recruited a new team to help with the rebranding, which included Megan Rapinoe, actress Priyanka Chopra, transgender model Valentina Sampaio, plus-size model Paloma Elesser.

Former Victoria s Secret model accuses brand of performative ally ship after company ditches Angels

The company canceled the fashion show in November of 2019.  Victoria s Secret emphasized the brand s new leadership team in a statement to Fox News on Wednesday.  There is a new leadership team at Victoria s Secret who is fully committed to the continued transformation of the brand with a focus on creating an inclusive environment for our associates, customers and partners to celebrate, uplift and champion all women, the statement said.  To diversify the lingerie brand, Victoria’s Secret brought on a team of women to promote the brand through a podcast series. The list of women includes Rapinoe, actress Priyanka Chopra, model Adut Akech, skier Eileen Gu, transgender model Valentina Sampaio, plus-size model Paloma Elesser and journalist Amanda de Cadenet. 

Victoria s Secret Does Away With Angels, Brings Megan Rapinoe, Transgender Model And Others On Board

Font Size: Victoria’s Secret is doing away with Angels and bringing soccer star Megan Rapinoe, actress Priyanka Chopra and others on board instead. “When the world was changing, we were too slow to respond,” Martin Waters, the chief executive of the brand, told The New York Times in an article published Wednesday. “We needed to stop being about what men want and to be about what women want.” Victoria’s Secret is getting rid of its Angels and wings. The company has hired new representatives including soccer star Megan Rapinoe and actress Priyanka Chopra Jonas as it tries to conduct one of the most extreme brand turnarounds in recent memory. https://t.co/tdP4s3cCNM

Priyanka Chopra Jonas and Megan Rapinoe revealed as new Victoria s Secret spokeswomen

Victoria s Secret has unveiled its new diverse line-up of spokeswomen  This includes actress Priyanka Chopra Jonas, 38, and Megan Rapinoe The women won t be posing in lingerie, but instead appear on a podcast   Revamp described as completely cause-driven with a focus on inclusivity   It comes three years after Victoria s chief marketing officer, Ed Razek, quit after claiming the public wasn t interested in seeing plus-size or transgender models  

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