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When is a supermarket special not a special? Here are the top industry tricks

Consumer group CHOICE says it has found countless examples of "dodgy" and "confusing" specials at Australia's two major supermarkets, Coles and Woolworths.

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Shoppers sceptical of whether Coles or Woolworths specials offer actual savings, Choice survey shows

New data from consumer group reveals four in five shoppers say it is hard to know whether markdowns represent value for money

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