reporter: mike deployed three times before co-founding a research company. my first deployment to iraq, a platoon of about 20 soldiers pinned down. intense palm groves. we couldn t see the guys. we didn t know where the line of fire and the threat was. we were able to piece together that information and then the enemy slipped away. reporter: now he and his partner are developing technology that traces weapons usage in realtime including location and firing direction. that reduces response times pretty significantly for the operators on the ground. the military teaches you how to grab that opportunity and just try to make something of it. reporter: he is brewing up a plan for sustainable farming jobs in yes, ma am within a coffee company. we were looking at the coffee sector. affects the lives of 650,000 people. an opportunity have a big impact. 100 coffee shops in the future. i know that 100 coffee shops