we have the little casesar s bowl, the sugar bowl, just to name a few. the business of bowl season is big business. take a look at this. according to the most recent figures of the football bowl association, the revenue for the schools and the bowl season with $179 million. most of that money came from tv deals. cities banked to the tune of $1 billion. joining me now is sec rider for bleacher report. now, let s start with all of these piles of cash. does it mean if a school has a bowl game that they are actually going to score every single time? and by score, i mean they re going to make some serious cash? not initially. sometimes you have bowls that lose money. all in all, these games are going to pak munl. you do get that money and most
conferences do share that revenue. in the end, you are going to make munl. although, there are teamings rig teams that don t come out in the black right off the bat. it s a long-term buzz. it doesn t work out if you have a team that s lost four vagt bowl games. now, very curious. are these bowl games just created out of the blue? and it s its just to make money? it is just to make money. that s why you see a lot of local advertisers. the sugar bowl here in atlanta not the sugar bowl, the chik-fil-a bowl.