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Generation Z less loyal to brands than over 55s
Updated / Wednesday, 28 Apr 2021
08:43
18 to 24 year olds, known as Generation Z, are now less loyal to brands compared to those aged over 55, according to new research by SiteCore.
The survey of over 2,000 Irish consumers reveals that a year of online shopping has raised the bar for digital experiences among 18 to 24 year olds.
73% of this group say they have become less patient with poor online experiences since the pandemic, while 72% will log off a site if they can t find what they need in just a few clicks.
Four in ten of this age group say having a free delivery option is most important to them when shopping online, followed by fast delivery.
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SAN FRANCISCO, April 27, 2021 /PRNewswire/ Sitecore®, the global leader in digital experience management software, today reveals that 40% of U.S. shoppers would like to reduce the amount of shopping they do on Amazon.
Sitecore s survey of over 2,000 U.S. consumers, conducted by global research specialists Advanis, reveals that 30% feel guilty after they ve shopped on Amazon. Younger generations harbor significantly more buyers remorse about their Amazon purchases, with Gen Z most likely to feel guilty (43%), followed by Millennials (37%) and Gen X (34%). By contrast, 86% of Baby Boomers say that after shopping on Amazon they feel pleased I got what I wanted. End of story.