Tiffany Kary, Bloomberg News A man lights a Philip Morris Marlboro brand cigarette in Tiskilwa, Illinois, U.S., on Wednesday, July 12, 2017. Philip Morris International Inc. is scheduled to release earnings figures on July 20. Photographer: Daniel Acker/Bloomberg , Bloomberg
Marlboro-maker Altria Group Inc. wants to enlist an unlikely partner in convincing Americans that nicotine isnât as bad as they thinkâits regulator.The company asked the U.S. Food and Drug Administration to tackle misperceptions about nicotine as part of a proposed US$100 million advertising campaign to reduce the harm caused by tobacco, according to a letter seen by Bloomberg News.
Marlboro s maker asks the FDA to spend $100 MILLION on ad campaign to convince people nicotine is NOT dangerous to boost its vape pen business - even as researchers warn chemical still has dangers
Marlboro-maker Altria asked the FDA to contribute $100 million and partner with the Big Tobacco firm on an ad campaign about the relative safety of nicotine
Such a campaign would encourage Americans to switch to e-cigarettes, like Altria s IQOS
Nicotine is addictive, toxic and interferes with brain development and attention, but it does not have significant carcinogenic effects