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Jaywing s Jackson joins Vivid to head up Performance Marketing operation Prolific North

by Stephen Chapman The former Head of Client Strategy at Jaywing, has also been Strategy Director at Epiphany. The agency has also brought in Zahina Choudhry from Search Laboratory, who takes up the role of Paid Search Performance Marketing Manager. “When Gerry [Arcari - Vivid’s founder and MD] told me about Vivid’s future plans it was an opportunity that I just couldn’t turn down,” explained Jackson. “Building a Performance Marketing function alongside the current business infrastructure gives us a great opportunity to create a truly integrated marketing agency, something I still don’t think the industry has nailed yet.”

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