Social Media ROI: How to Measure It
Talk with any marketing consultant, and nine out of ten of them are likely to recommend marketing on social media sites. But you should ask an important question: Is the return on investment for social media worth the time and money? In this guide, we explain the steps to define and measure your business’s social media ROI.
Measuring social media ROI has several benefits. One obvious result is that it can help you squeeze the most from your budget no matter how tight it may be.
Most of all, measuring ROI can lead to better business results. If you want to grow your business, you need effective techniques not activities that waste time and effort. There’s an old management saying: “Inspect what you expect.” When it comes to your social media marketing efforts, it pays to inspect (track and measure) what you expect (your goals). This guide shows you how.
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Introducing the New Pages Experience
Today, we re rolling out the redesigned Facebook Pages experience that makes it simpler for public figures and creators to build community and achieve their business objectives.
What s New:
Redesigned layout that s simpler and more intuitive
Dedicated News Feedto discover and join conversations, follow trends, interact with peers and engage with fans
Easy
Updated task-based admin controlsgiving trusted Page admins full control or partial access
Actionable insightsand more relevant notifications
Safety and integrity features to detect spammy content and impersonator accounts
Simple and Intuitive Page Design
Now it s easy to navigate between a personal profile and public Page. We ve redesigned the look and feel to be cleaner and more streamlined than before - including making it simple for people to see bios, posts and other important info.