GTspirit
Special Report: Paganis and Personalisation
14th February 2021
The world of hypercars is an exclusive and mysterious one. There are cars that are rarer than the rarest precious stone and designed to allure ultra high net worth individuals to part with significant amounts of money. To add to the appeal, manufacturers such as Porsche, Ferrari and Lamborghini offer customisation programmes to create bespoke colours for paints, leather and even air vents. But there is one Italian based company that takes this to new and unparalleled levels – Pagani. I travelled to San Cesario Sul Panaro to learn more about the extraordinary lengths Horacio Pagani and the team stretch to to fulfil the desires of their customers.