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The Rolls Royce Koa Phantom Extended, a rare and special commission
In a world often dominated by luxury commodities designed for mass consumption, the commission of a Bespoke Rolls-Royce Phantom Extended exemplifies the notion of true luxury.
A collaboration between the client and Rolls-Royce Bespoke Design team prompts a union of master craftsmanship with the finest materials, resulting in the creation of a deeply personal legacy. For the ultimate car enthusiast, Jack Boyd Smith Jr., this personal legacy is a Bespoke Phantom Extended featuring an unusual example of a rare species of Koa Wood.
The Koa Phantom Extended was inspired by a Koa Wood rocking chair that has been part of the owner s family for years
Share RM Sotheby s/Patrick Ernzen
No, that’s not a typo, it’s Packard that’s for sale, not “a Packard.”
Did you know that there are holding companies that specialize in reviving what are known as “distressed brands,” which is to say, brand names that due to either corporate error or neglect are no longer top-shelf goods? That’s because brand equity lasts forever. There are hundreds of millions of people born after 1966, when the nameplate was last attached to newly assembled automobiles (in either Canada or Israel, it’s a complicated story), who recognize the name Studebaker. Likewise, although the Beatles’ hairstyles may have made men’s hair products uncool for half a century, plenty of baby boomers remember Brylcreem and its slogan, “A little dab’ll do ya!” People also still remember the humorous Burma Shave roadside signs, which may mean there’s an opportunity to be had; that brand’s longtime competitor, Barbasol, has been rejuvenated and