New packages, tools and technology are transforming the cosmetics market.
From new beauty tools like application sponges to a digital era that powers personalization and customization, the cosmetics market is leveraging innovation in packaging to delight consumers.
The cosmetics universe is always looking for innovative products. From all over the world, new trends and new packaging materials are providing ideas for new products [1-see references below].
Global cosmetics trends differ a bit by country: In the U.S., for example, the emphasis is on perfect skin, as labeled by Hollywood stars; Italians wonder about green and sustainable cosmetics; Germans are pragmatic and seek natural beauty and practice; in the UK, the main importance is on following the dictates of social networks (appearance reigns supreme); and the Japanese mix high-tech, efficiency and tradition.