Travel industry needs to communicate more effectively to increase UK consumer confidence
7 hours ago
Yravel industry being called into question by BBC Watchdog will do little to reassure UK consumers’ confidence to travel in the near future
Communication between the UK travel industry and consumers is not strong enough
Travel industry bodies need to take a more proactive approach and opt to take a more public stance
Industry bodies are not doing enough to ensure tour operators and travel agencies notify customers of their rights before booking. Equally, agencies who have underperformed in this regard have not been made accountable. As a result, the travel industry being called into question by BBC Watchdog will do little to reassure UK consumers’ confidence to travel in the near future.
BBC Watchdog s Package Holiday Pledge makes UK travel industry authorities look weak
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JET2holidays has continued its industry-leading position when it comes to looking after customers during the pandemic, by signing up to BBC Watchdog’s ‘Package Holiday Pledge’. The BBC programme created the pledge to give customers extra assurance when booking a package holiday. This came about after viewers contacted the programme to raise issues with other holiday companies. By signing up to the pledge, Jet2holidays is publicly declaring that it will make a number of commitments, however the ATOL protected package holiday specialist has already been delivering on these commitments throughout the pandemic. Jet2.com and Jet2holidays have been praised for their industry-leading and prompt refunding of over £1bn to customers whose travel plans have been affected by programme changes during the pandemic, and the companies continue this customer-first approach.
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