Nets new No. 2: ‘Big Three’ has amped up ‘every business metric’
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In his first interview since taking up the No. 2 job at the Nets parent company, BSE Global, Michael Wandell reports that the “Big Three” of Kevin Durant, Kyrie Irving and James Harden have pushed the franchise brand to new heights.
Even with the pandemic emptying Barclays Center, Wandell, Executive Vice President and Chief Commercial Officer, told Terry Lefton of Sports Business Journal he can see numbers jump.
The addition of the superstars has amped up “every business metric.” Lefton quoted Wandell as saying. Social media has exploded, as have sales of Nets licensed merchandise at the team’s online store and TV ratings. particularly since the arrival of Harden.