Inman Connect
There are two types of charitable giving one where you “give” to be noticed and one that’s a genuine interest in the philanthropy of your choice. People in the high and ultra-high net-worth segment can easily spot someone trying to buy themselves into their circle through a donation to a preferred charity and automatically distance themselves.
Therefore, it’s good to align yourself with something charitable that mixes with your interests. This will naturally blend into a synergy where you and your practice can be a notable presence.
1. Giving to be noticed
Red light! It’s great to buy a table and bid on an expensive piece of artwork at an auction, but are you seeking adulation of the audience and attention? Or do you have a reputation for being interested in art and can identify the difference between the artists Ellsworth Kelly, Chagall and Kostabi (which creates credibility)?