And during the pandemic, sleepwear label Homebodii saw sales lift 150%.
While being in an in-demand category benefitted the business this year, founder Ingrid Bonnor also puts the brand s success down to product personalisation. Homebodii was the first company to offer personalisation in the sleepwear category and we are also the only company to offer this service in-store. What is important for us is to listen to what our customers are looking for and to always be the leaders within this field. To do this we listened closely to our customers feedback and that has resulted in us giving them more design options and live previews, she said.