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Thailand’s hotels, tour operators and meetings companies need to move their marketing from the national level down to city, language or demographic niches if they want to be more successful in reachin Thailand’s hotels, tour operators and meetings companies need to move their marketing from the national level down to city, language or demographic niches if they want to be more successful in reaching tourists from India or Russia, say industry experts. Industry operators need to avoid the “sin of over-generalisation” and closely observe visitor behaviour in order to create rewarding travel experiences that visitors will talk about when they go home, said Prof Philip Pearce of James Cook University in Queensland.

Krung thep mahanakhonChon buriAndrey snetkovRavi bhatiaPhilip pearceJames cook university in queenslandPacific asia travel association pataProf philip pearceJames cook universityPacific asia travel associationIndian hostசோன் புரிரவி பாட்டியாபிலிப் பியர்ஸ்ஜேம்ஸ் சமைக்கவும் பல்கலைக்கழகம் இல் குயின்ஸ்லாந்துபெஸிஃபிக் ஆசியா பயணம் சங்கம் பாட்டா