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Syniverse, the most connected company in the world, has launched, together with Minu, previously known as Minutrade, its first Verified short message service (SMS) project in Brazil. The collaboration between the two companies will allow Minu to send SMS messages with an additional layer of verification, which gives its customers more confidence in interacting with its brand through text Messages by Google.
Pablo Mlikota, President of Sales, Americas, Syniverse (Photo: Business Wire)
Companies use SMS messages to share useful information with their consumers. Important details such as resetting passwords, confirming account creation, or confirming appointments are commonly sent via SMS to customers and employees. However, as these communications are often made from random or unknown numbers it can be difficult to trust the source. Some may even come from fraudsters pretending to be institutions that consu