Advertising + Marketing partner Paavana Kumar sat down with Marie Potel-Saville, founder of FairPatterns, to discuss the evolution of dark patterns and regulators' increased focus on deceptive online practices.
The Federal Trade Commission filed a complaint against Amazon alleging that the company engaged in dark patterns to trick millions of consumers into enrolling in their Prime membership program. The.
Proposed rule would trigger civil penalties for violations but could ‘level the playing field’ for ‘honest’ companies, Federal Trade Commission claims.