Norm gissel we are making, as we speak, a new america. And its a marvelous moment in american history. Everybodys voice is important to this debate. Hinojosa america by the numbers. Im Maria Hinojosa. This program was made possible in part by the corporation for public broadcasting. And by contributions to your pbs station from behind every number, theres a story. And todays numbers tell a dramatic one. The combined purchasing power of nonwhite americans is over 3 trillion, almost a fifth of the u. S. Economy. Latino purchasing power makes up nearly half of that, and is growing fast. The demographic changes happening nationwide are on full display here, deep in the heart of texas. With an already multicultural majority, its capital city, like much of the nation, is a fusion of diverse cultures. The demographic dominance of latinos and other ethnic groups is having a profound effect on consumer culture as we know it. And in order to stay competitive, brands need to reach diverse consume