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Chinese company gets taste of Moutai s fiery brand power with name change

By Reuters Staff 3 Min Read SHANGHAI/BEIJING, Feb 18 (Reuters) - Shares of a Chinese power supplier surged this week after its board proposed inserting “Moutai” into its company name, in an apparent attempt to link it with the world’s most valuable liquor brand. The practice - and the market reaction - highlight how such opportunism can be effective in a market heavily influenced by retail investors. Xinyang Maojian Group Ltd’s shares jumped as much as 48% this week in Hong Kong after the company, which also sells wine, proposed changing its name to China Dragon Moutai Group Ltd to project “a more appropriate image and identity”.

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