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Five Takeaways From TikTok s First-Ever Annual Music Report

Amid turmoil, TikTok continued to shape the music industry. It s been a tumultuous year for TikTok, which has continued to battle a potential ban on the app in the U.S., proposed a sale to Oracle and Walmart to fend off that threat, lost its CEO and faced emerging competitors like Triller and Instagram s Reels. Yet amid the turmoil, 2020 has also been the platform s biggest year for music yet. This year and perhaps aided by a surge in usership amid the coronavirus pandemic TikTok continued to churn out Billboard Hot 100 hits and collaborated on in-app events with artists like The Weeknd and Miley Cyrus, all while reaching 100 million monthly active U.S. users.

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