Health supplements startup Fitday to launch 50 stores by 2023
The omni-channel startup sells vitamins, minerals, immunity boosters, sports nutrition products and Ayurvedic herbs through its three physical stores in Hyderabad and its website
Vidya S | April 12, 2021 | Updated 12:11 IST
Hyderabad-based health supplements startup Fitday on Sunday announced plans to launch 50 brick-and-mortar stores by 2023 across India with an investment of Rs 60 crore, riding on a surge in health consciousness among the population as the coronavirus pandemic rages on.
The omni-channel startup sells vitamins, minerals, immunity boosters, sports nutrition products and Ayurvedic herbs through its three physical stores in Hyderabad and its website. Its parent firm Genomelabs manufactures the supplements, while Fitday also sells other brands like Isopure, Nestle and Optimum Nutrition.