The luxury wool is prized for its durability and warmth, but growing demand is taking a toll on the environment and jeopardizing traditional ways of life.
Ulaanbaatar, Mongolia (CNN) — By spring on central Mongolia’s vast grasslands, the bitter winter snows have largely melted, but strong winds and sandstorms can make this one of the harshest
CNN s Made in explores Mongolia s sustainable development of the cashmere industry tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.
Joe Harper
“What is a brand of tomorrow?” the London-based designer Oyuna Tserendorj is musing. “It’s innovative in terms of design, it pushes the boundaries of material production, it’s at the forefront of the most progressive way of doing business, and it’s really in touch with its customers.”
With almost 20 years of industry experience under her belt since she started her sustainable cashmere brand, Oyuna, in 2002, the Mongolian-born designer has fine-tuned her manifesto. Her latest collection shows she is a master of her own rhetoric.
The Earth collection, released to coincide with Earth Day last month, arrived with the kind of blue-sky thinking and sustainable credentials that comes from years of commitment to responsible processes and promptly landed it at the top of industry insiders’ wish lists (and their Instagram feeds).