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Westminster City Council has kicked off its ambitious reinvention of the nation’s favourite high street. Spades are in the ground for a series of temporary interventions that will encourage visitors back after lockdown – with the work to be closely followed by projects that will permanently reimagine the Oxford Street District.
Westminster City Council aims to ensure the iconic shopping, leisure and cultural destination continues to be one of the most desirable places in the world to live, work, shop and visit. Having launched the framework for its five-year-long Oxford Street District reinvention in February, the council has started work on a series of temporary interventions that aim to boost footfall and support businesses in the area to bounce back post-pandemic.
Marble Arch will have a slightly different look this summer as a 25-metre-high grass-covered pop-up viewing platform will be constructed adjacent to the Grade 1 listed national monument.
Oxford Street redevelopment plans announced
Plans to revive the Oxford Street area include a temporary 25-metre-high visitor attraction.
The project aims to revitalise the Oxford Circus, Bond Street, Marble Arch and East Oxford Street areas. Westminster council has committed £150m of funding to the programme.
Over the next few weeks work will begin on a range of proposed interim improvements to help attract visitors to the area post-lockdown. This includes the delivery of additional pedestrian space and pop-up parks.
The project has proposed a temporary visitor attraction, The Marble Arch Hill, a 25-metre grass-covered mound in a bid to attract up to 200,000 visitors back to the district.