Electronics retailer Elkjøp turns to Azure and Neptune to get that Apple Store experience
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Summary:
Nordic electronics chain Elkjøp - part of Dixons Carphone - bucks retail blues to invest in bricks-and-mortar customer experience
(Elkjop)
The Covid pandemic has been a dire time for most high street retailers. Shops have been forced to closed for prolonged periods, including the traditional Christmas rush, and several big-name brands have disappeared for good, unable to compete against their online-only rivals.
Electronics goods seller Elkjøp is one of the few high street stores firmly bucking this trend. As the largest consumer electronics seller in the Nordics, Elkjøp which is owned by UK electronics and telecoms retailer Dixons Carphone operates 400 stores across six countries, with 10,000-plus employees.