weak in front of a home crowd, essentially. the cbi should be an easy venue for a conservative prime minister speaker, and it was clearly a bit of a disaster. and that s what i think cuts through. clearly the owen paterson affair was, as an issue, the start of a narrative which has now built up to things looking slightly out of control. and that s the kind of thing that cuts through and changes people s perception of who a prime minister is. one of the reasons i asked about the mail is because it s all changed there, and you are going to help me understand this, out has gone the daily mail editor geordie greig, ted verity, who was already editor of the mail on sunday, is now editor of the daily mail and editor of the mail on sunday, and to make things even more intriguing, the former editor of the mail, paul dacre is back as editor in chief of dmg media, which is the group that owns the mail titles mail online, metro and the i, so chris, it s all going on, what s the story?
those broader narratives thatjoe is describing? which is the most influential, is it the print press, is it tv, how do we gauge this? i think it s a combination of all of them, and sometimes, the print press drives a lot of what you see on tv and vice versa as well, often what you hear on the radio or what you see on tv will drive what the papers are interested in. there is something that has shifted. i agree with joe, absolutely, i have used a lot of his data here at itv, and it s been very helpful at showing us that a lot of these things don t cut through. i ve remember being in hartlepool for a by election and there was a lot of focus on sleaze and it didn t come up once on the doorstep, but it feels to me that this is part of a context and a bigger story which began with the owen paterson vote, and ever since then, there s a narrative that s negative for the government. now, in terms of media, let me give you an example, yes, it matters that all the news channels were watching what
and jeremy vine has talked before about how he went to two separate speeches where borisjohnson actually bumbled in the same way at events, as if it was part of his shtick. so i don t think this will have a lasting impact, but of course, these things always have the potential to make a difference, so we re on the lookout for what really makes a change but very few things do. it sounds like i should distinguish between a story which cuts through, which is simply a story we re all aware of, and one which has impact, which is a story which shifts how we feel. yes, exactly. think to yourself, will this really make a difference to voters next week, next month, or particularly when they arrived at the ballot box or when the next election arrives, and there really are very few of those because it if we look back over the coronavirus, for instance, coronavirus itself, obviously a massive turning point for public opinion, but throughout that, various different things gone, dominic cummings and
alexander lu kashenko. we re also going to consider the new editor of the daily mail. how much control will he have over which political stories in the uk last, notjust for a day or two, but for much longer? and of course, we ve got to talk about peppa pig. i m sure lots of people saw the prime minister s speech at the cbi this week which featured peppa pig. let s begin the program by talking to the deputy political editor at itv news, anushka asthana. i wonder how itv covered that story. we certainly did cover peppa pig and i can imagine that my itv colleague in northumberland, who was there, was watching as we all were slightly through his hands at that speech not onjust peppa pig, but at a few things, and of course, he had the opportunity straight after that interview to ask the prime minister some questions, so did all broadcasters, but it was his turn to ask the questions and you will remember that he i think spoke
this is quite interesting, which is that the parent company, the public company, controlled by lord rothermere, is seeking to take it private partly because they are going to go through some fairly drastic changes and it s very difficult to do that on the public market, so bringing paul dacre back who had been pursuing the chairmanship of ofcom, to an extent steadies the ship a bit for what is going to be a fairly rocky period for that organisation. about 20 seconds, but to the people who are may be suggesting that geordie greig s attacks on the owen paterson story led to then being removed, it sounds like you are saying that s not the story at all. i don t think so, no. we re talking about billions of pounds of investment in a large organisation, a single story about sleaze is not going to change the direction of the company. chris, thank you very much for taking us through that. i m afraid we are completely out of time. many thanks to chris williams, business editor at the telegraph,