Central Florida malls pivot to motivate shoppers amid COVID-19 pandemic
Study from NFR showed consumers are spending based on the emotions caused by the pandemic
Updated:
Tags:
[TRENDING:
]
Christmas is just weeks away and the retail industry is going full force to keep holiday shoppers motivated.
Ad
Officials with the Oviedo Jall in Seminole County are trying to keep business booming with different events.
Recently they organized a Deck the Mall event.
“We brainstormed and came up with “Deck the Mall” as a way to inspire people not only to get out of the house but to have some sort of normalcy,” Kayleigh Mollycheck, marketing, and program director for the mall said. “We had live entertainment from carolers and character performers a little bit of everything to just bring that holiday spirit.”