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Chip Shop Awards: absence makes the heart grow fonder - but will it make us more creative?

Video By Eleanor Lim-17 March 2021 07:00am The Drum chats to Dipesh Mistry, associate creative director at Brave and chair of the jury for The Chip Shop Awards 2021, about the impact the past year has had on creativity. While some agencies and creatives are thriving in the mentioned new normal, some have struggled to stay afloat. What lessons can we learn from those who have turned this into a success? “Absence makes the heart grown fonder,” Dipesh Mistry, associate creative director at Brave, reminds us, “but it also makes creativity stronger. When you have a bit of distance and space, you can mull things over and do it your own pace.”

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