I am a big fan of Ronny Kohavi. His book “Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing” should literally be considered a bible for any startup trying to scale up on their experimentation. In this post, I don’t want to give a summary of the book in any way. I am, however, going to give some complimentary points which might help teams which are planning to scale up on experimentation.