WESTWOOD ONE and CUMULUS MEDIA Chief Content Officer PIERRE BOUVARD s latest post at the WESTWOOD ONE corporate blog contends that advertisers need to use AM/FM radio to lift TV campaigns reach as audiences abandon linear TV and cable sees continued erosion.
The data cited by BOUVARD includes the drop in linear TV s weekly reach in persons 25-54 according to NIELSEN s Total Audience Report (down from 85% to 77% in two years); Pay TV losing 5.5 million subscribers in 2020; Erosion in .