are you feeling a bit of deja vu. perhaps you ve seen this before. take a look at john edwards, circa 2007, cover image, men s vogue, youngish, democratic presidential hopeful, outz-oorz, jeans, pickup truck dog, same photographer. annie lebowitz and let me throw one more on you today, o rourke s blue show and pose invoking president ronald reagan s 1981 time magazine cover, hands stuffed into the back pocket. let s analyze all of this. listen, everyone s having fun with these photos today, obviously, but what do you think of the comparisons? branding matters. branding matters. the o rourke campaign like all the campaigns that are interested in 2020 are trying to find a way to connect. it s all about connecting with a group of americans who are going to spend a lot of time getting