Outdoor Apparel Market – Overview
Until quite recently, hiking and high fashion were two schools of thought fundamentally opposing. The former being all about functionality, durability, performance, utility, and practicality, whilst, the latter almost the exact opposite. Not anymore. In spite of the striking differences, high fashion and outdoor clothing have formed an unlikely kinship. Thanks to outdoor apparel brands that are doing some things right that has little to do with pure functionality.
The modern consumer cares as much about sustainability. Based on a survey in the US, and the U.K., shoppers demand sustainable apparel production practices and fair wages for workers from manufacturers and retailers. To cater to this, leaders in the outdoor apparel industry take sustainability of production practices seriously, and, in fact, are adopting it as part of their mission statements and marketing.