Both millennials and GenZ are attracted to the sense of financial freedom and security that comes with homeownership; they are stepping up home purchases, especially in affordable cities such as Pune and Bengaluru.
Brokers in Bengaluru say queries from younger homebuyers have almost doubled, compared to last year. Gen Z will lead property buyers in the next two years in India, compared to 29 percent of baby boomers, according to a study by real-estate consultancy CBRE.