Samarpita BanerjeeJan 19, 2021, 10:00 IST Biiggbang Amusement s Sudip Mukherjee on his thought behind launching the platform
With the
OTT space in India witnessing tremendous growth, we have seen more and more players enter the segment, to satiate our need for good content.
The latest entrant to the space is
Biiggbang Amusement, a video streaming app, dedicated to short-form content.
We speak to
Sudip Mukherjee, Founder & CEO, Biiggbang Amusement to understand his thought behind launching the platform and how he plans to market and grow in the highly competitive OTT space.We might not exaggerate if we said that 2020 was a watershed year for the Indian over-the-top (OTT) industry. While Indians had been increasingly veering towards digital platforms for their daily dose of entertainment, 2020 gave a bigger push to people, to not just adopt OTT and experiment with different content platforms, but also to pay for the content they liked. Therefore, both the Subscription Video