something of a desperation measure the proverbial fluke if you will because he was actually the replacement for these very first star cartoon who was oswald the lucky rabbit. through numbers although this. very few brief will always walt disney lost the rights to oswald very early on which infuriated him so he and his faithful animator i works came up with a mouse that was an immediate hit with the public and with the media and over the years of course he s appeared in over one hundred thirty films many of which we of course grew up with and he was the first non-human character to actually win an oscar you know we talk about well obviously walter picked it up for him but. we talk about brand awareness nowadays according to experts he s got a brand awareness of about ninety seven percent which is even more than santa claus so he s pretty much ubiquitous. like santa claus doesn t have
one of the 26 oswald titles from the early 20th century is the original big-eared creation of walt disney. absolutely essential to the disney story you. could say possibly there wouldn t be a mickey mouse without oswald. what i think is really interesting if you do the kind of compare and contrast of oswald the lucky rabbit alongside mickey mouse, you see real similarities. you ll see a visual smile that is very much the beginning of the kind of shaping of mickey mouse. although the duration of the silent film isn t very long, its place in global cinema history is immeasurable. to be able to find a film that is such kind of key little story from when the history of world cinema. and i think the great thing about disney is we all feel we own it. it is the in the west most people s childhoods. we all have that involvement.