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Transcripts for BBCNEWS Click 20240604 11:47:00

being the control to your life. now, during the pandemic, most of us have been doing a lot more online shopping and, of course, the tech giants have taken notice of this. and as a result, a whole new world of virtual retail is opening up and it could be becoming a lot more embedded in our everyday activities. osman iqbal has been finding out more. osman: live shopping channels. they ve been a roaring success since the 80s, generating billions in sales and blazing a trail in home shopping. get two pairs for £20. and with our offer. and while internet shopping has taken over, here at the studios of ideal shopping direct, you can see that the model is still alive and well. but now, big tech wants to turn social media into one big shopping channel, but they don t want you to realise.

Transcripts for BBCNEWS Click 20240604 14:47:00

the maintenance guy to go out, log into something and make changes. yes, the app can simplify things and provide useful anonymised insight to employers. you ve just got to be convinced of the desirability of your smartphone yet again being the control to your life. now during the pandemic, most of us have been doing a lot more online shopping and, of course, the tech giants have taken notice of this. and as a result, a whole new world of virtual retail is opening up and it could be becoming a lot more embedded in our everyday activities. osman iqbal has been finding out more. osman: live shopping channels. they ve been a roaring success since the 80s, generating billions in sales and blazing a trail in home shopping. get two pairs for £20. and with our offer. and while internet shopping has taken over, here at the studios

Transcripts for BBCNEWS Click 20240604 11:48:00

and also could provide some reassurance to those who are nervous about returning to the office. ventilation is quite key at the moment everyone s paying a lot of attention to it and just having that control at your fingertips. from a practical perspective, it s a lot easier for me to change a temperature on my phone than it is to send an e mail, have the team that manage that get the maintenance guy to go out, log into something and make changes. yes, the app can simplify things and provide useful anonymised insight to employers. you ve just got to be convinced of the desirability of your smartphone yet again being the control to your life. now during the pandemic, most of us have been doing a lot more online shopping and, of course, the tech giants have taken notice of this. and as a result, a whole new world of virtual retail is opening up and it could be becoming a lot more embedded in our everyday activities. osman iqbal has been

Transcripts for BBCNEWS Click 20240604 11:49:00

finding out more. osman: live shopping channels. they ve been a roaring success since the 80s, generating billions in sales and blazing a trail in home shopping. get two pairs for £20. and with our offer. and while internet shopping has taken over, here at the studios of ideal shopping direct, you can see that the model is still alive and well. but now, big tech wants to turn social media into one big shopping channel, but they don t want you to realise. in the past year, social media companies have introduced loads of new features to tie shopping in to everything we do on their platforms. if that s youtube offering up things to buy from videos, or our screenshots being scanned for products. the problem is we used to go

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