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NutraQ is on the journey to build the best subscription-based health and beauty business platform in Europe. .
Norway supplement specialists Orkla Health are to acquire fellow Nordic nutrition firm NutraQ for €307m (NOK 3.1 bn) in a deal that adds a subscription-based model to its nutritional offerings.
The deal is the latest purchase by the firm in their quest to bolster their presence in the health and beauty sector following the acquisition of sports nutrition brand Proteinfabrikken (Protein Factory) in January.
“With the acquisition of NutraQ, Orkla is taking a new, important step into a growing health and wellness market,” says Orkla President and CEO Jaan Ivar Semlitsch.
“I am impressed by how NutraQ has adopted subscription solutions to reach consumers directly in their own homes. NutraQ’s concepts and brands will offer Orkla exciting growth opportunities.