Brown Hotels, which has swiftly built an array of various sleek, modern properties, is now making another huge leap with 45 new hotels in the works, most of them in Greece
Brown Hotels Collection started as an Israeli boutique hotel group, with stylish urban hotels in Tel Aviv and Jerusalem, and rapidly transformed into an international hospitality collection.
Jessica Steinberg covers the Sabra scene from south to north and back to the center.
The Hotel Montefiore in Tel Aviv turned its parking lot into an outdoor dining space during the coronavirus summer season, July 2020 (Jessica Steinberg/Times of Israel)
With Israel set to open its doors to tourists in May, local hotels are finally getting all their rooms ready after a year that has devastated the travel industry. But many are wondering, will anybody actually come?
“We hope our clientele will return, because we’ve always been about our regular visitors,” said Oren Schnabel of Tel Aviv’s Montefiore Hotel, part of the R2M hospitality group, which includes restaurants, bakeries, delicatessens and a cafe performance space. “This is their home in Tel Aviv and those people haven’t been here for a long time.”