social media. cnn s jomana karachi went to the main thoroughfare of the trafficking in somaliland and finds out just how easy it is to buy a cheetah online. reporter: barely a couple of weeks old, this animal is clearly in desperate need of his mother. but this orphan cheetah is one of the lucky ones, rescued from the illegal wildlife trade. across the horn of africa, if the mothers aren t killed, the cubs are snatched from them. smuggled in cramped crates and cardboard boxes. by the time they get to this shelter, they re barely alive. according to the cheetah conservation fund, some 300 cubs are smuggled out of this region every year, and for every one that makes it into captivity, another three die on the way. that valley down there is becoming known as the cheetah supermarket. that s because many of the trafficked cheetahs are being