Shares
Food giant Nestlé has abandoned its pursuit to trademark the terms “The Original Vegan Butcher,” “The Vegan Butchers,” and “Vegan Butcher” after a lengthy battle with Minneapolis-based vegan butcher shop The Herbivorous Butcher. In 2016, Guam-born siblings Kale and Aubry Walch opened The Herbivorous Butcher the first vegan butcher shop in the United States to much fanfare, selling their house-made deli meats, sausages, ribs, and cheeses. Shortly after opening, The Herbivorous Butcher raised criticism from media outlets for the use of the word “butcher” when applied to vegan products terminology that has since become commonplace in the American lexicon in large part due to the success The Herbivorous Butcher has seen in its years of operation.