The cultural phenomenon of chimaek - the delightful pairing of Korean-style fried chicken with refreshing beer (maekju) - is celebrated in its full glory at Chimac Life in Seoul’s Haebangchon neighborhood where crispy, crunchy fried chicken isn’t just for dinner, it’s a lifestyle. Chimac Life specializes in flavor-filled, hand-battered chicken. They have been a local favorite for fried chicken lovers since 2014 because they have mastered this beloved Korean tradition - the fusion of savory, perfectly seasoned chicken along with the cool, crisp taste of beer.