Caliwater Announces Relaunch Backed by Vanessa Hudgens and Oliver Trevena
Vanessa Hudgens and Oliver Trevena
California-based cactus water brand Caliwater is set to relaunch this month with a new founding team that includes actor/filmmaker Oliver Trevena and actress Vanessa Hudgens.
Trevena was an early investor and small equity owner in Caliwater, which debuted in 2014, before later buying the brand and trademark from co-founder Matt McKee. Where the early iteration of Caliwater was packaged in Tetra Pak cartons, the relaunch reflects a new vision for the brand including new formulations and flavors, a move to 12 oz. slim cans and a focus on functionality and versatile use occasions.