Egypt's skincare market has seen a return to roots when it comes to products. More and more organic brands prop up, boasting benefits that come from using natural, locally-sourced ingredients. As interest in domestically-produced products increases, a number of Egyptians are trading in skincare products from world-renowned brands for products that are closer to home.
Dagrofa saw a 7% year-on-year increase in the sales of organic products in 2022, despite the organic market coming under pressure due to high inflation.