Be fast, be first, but most importantly, be local and make content relevant to younger readers. This will enable publishers to connect with their readers, produce the right journalism products, and build loyal subscribers who are willing to pay, said a panel of experts who observed success with revenue-generating ideas during the pandemic.
Damian Radcliffe, University of Oregon Professor; Bonnier News Local editorial director Pia Rehnquist, and Sin Chew Media COO Tan Lee Chin joined SPH Radio’s Michelle Martin in discussing clever ideas for generating reader revenue at the Asian Media Leaders eSummit 2021 recently.
“Focus on what the readers want and build loyalty. Without loyalty, you can’t manage anything,” said Rehnquist of Bonnier. The Swedish group, which includes 42 newly acquired local and regional newspapers, gained 10 500 paying digital subscribers in 2020 by strengthening its local focus.
Building loyalty and revenues from younger readers through local content
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The Legend of C.E.S. Wood, Portland’s Anarchist Founding Father Artist and lawyer, poet and soldier, patrician and anarchist, Portlander Charles Erskine Scott Wood was a jack of all trades and master of quite a few. C.E.S. Wood, photographed by Ansel Adams. By KEITH MOERER In his later years he looked like Zeus, with wild white hair and an untamed beard. Like the Greek god, he had a reputation for womanizing. And, though no deity himself, he was no ordinary mortal. His name was Charles Erskine Scott Wood, and it s unlikely that Portland was ever home to a more colorful or versatile citizen.