Paid for by Maple from Canada UK2020-09-24T10:33:00+01:00
Maple syrup is emerging as a hero flavour in supermarket NPD. Once confined to a pancake topping, it’s breaking out of breakfast as a go-to ingredient for adding a sweet twist to products across a wealth of categories, from prepared meat and fish to nuts and snacks.
Just look at Tesco’s Easy Carve Duck with a Maple & Orange Glaze, Aldi’s Specially Selected Maple and Cinnamon Parfait, M&S’ Maple Bacon Tortilla Rolls and Asda’s Special Bacon & Maple Syrup Sausages.
It’s no secret that Canada, and Québec in particular, is a world leader when it comes to pure maple syrup. Over 70% of the global market is supplied by the province. Now, exports to the UK are rising fast as more Brits than ever seek out the country’s speciality, spurring on chefs and NPD teams to experiment and innovate with the ingredient.
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