it goes back to this. oral fixation, remember? when he got to the cigarettes, he said oral fixation. this was his key. women, that s why he took the cigarette out of the garter. put it up to their mouth. said it was a fallek symbol. does it make you think of anyone around the turn of the century? sex sells. his partner overseas, he would vacation with him over the summer. it was actually his uncle. his uncle sigmund freud. now we have an ad man and a psychiatrist. bernays was constantly marnating freud s ideas. they both new propaganda worked and they loved experimenting and trying new grandiose projects. when i was doing research for show and i heard they loved to experiment, i heard that somewhere before. that looked at people at animals and they could be experimented with. george soros.