Managing Editor
ALEXANDRIA, Va. No two convenience store dayparts are alike. As traditional daypart hours and product bestsellers constantly evolve alongside the needs of consumers, retailers should be prepared to introduce fresh ideas into their foodservice programs and target customers outside the customary dayparts.
During the Understanding Dayparts & Optimizing Each Hour of the Day education session held as part of the NACS Crack the Code Experience, Jiffy Trip Chief Operating Officer Alex Williams discussed how the Cherokee, Okla.-based chain of 28 c-stores across northern Oklahoma embraced outside-the-box thinking and identified opportunities and new ideas for testing or implementation in its foodservice business.