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Google s Plan For Ad Targeting Without Third-Party Cookies

Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data.

Radhika maniParty data optionsGoogle display ad senior productPrivacy sandboxProtected audienceSmart biddingOptimized targetingGoogle displayCustomer match

Google is getting rid of similar audiences segments

Advertisers using similar audiences segments in their Google campaigns will have until August 2023 before they're gone forever.

Nicole farleyGoogle help centerGoogle adsOptimized targetingAudience expansionFor discoveryFor awarenessSmart biddingCustomer matchAudience insightsInsights pageSearch engine landMarine corps

Google to use Customer Match lists for Smart Bidding, Optimized Targeting

Google Ads automation is getting smarter with more ways to use Customer Match lists.

Greg finnCustomer matchGoogle adsSmart biddingOptimized targetingGoogle ads managersCypress northMarketingo clock

Google Ads optimized targeting gradually rolling out

Google Ads optimized targeting gradually rolling out
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