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Laphroaig Opinions Welcome ad complaint dismissed 6th January, 2021 by Nicola Carruthers
A complaint that claimed a Laphroaig advert linked alcohol to sexual activity has not been upheld.
The Laphroaig ad showed reactions to people tasting the whisky for the first time
The TV advert, seen in the UK on 31 October 2020, was shown as part of the brand’s Opinions Welcome campaign. The latest iteration of the campaign featured a film titled ‘You’ll always remember your first Laphroaig’, which was aired from 26 October.
Developed by creative agency Warp and Woof, the campaign ran across video on demand platforms including Sky Go, ITV and All 4, as well as Facebook and Instagram.