Cycling shorts: The culture of cycling
An afternoon spent at the Giant bicycle museum in Taichung
By Mark Caltonhill / Contributing reporter
People considering opening a museum are often told, apocryphally, that only four museums in the world make a profit.
Consequently, even with a well-stocked shop that may break even and an attractive cafe that, in pre-COVID times, might perhaps bring in a little money, it would take a very foolish person to spend around 5 years to construct a museum halfway up a hill in the western suburbs of Taichung.
Or a very generous person. For this, according to Operations Director Howard Wang (汪家灝), was the time spent constructing “the retirement gift to the world” from King Liu (劉金標), founder of Giant Bicycles, the world’s largest bike manufacturer making more than 6 million bikes per year. So when Giant opened its new headquarters in 2019, plans for the Cycling Culture Museum (CCM; 自行車文化探索館) nextdoor were well